iPhone Friendly | Sales Video Production | Lead generation | Sales tactics |
With smart use of videos in your sales you can harvest tons of leads worldwide 24-7, immediately and automatically respond to qualified prospects, and you can expedite your sales cycle by 72%. Our system has increased sales 1000% in 6 months.
Okay, let me ask you this:
How much would you pay for a salesman who harvests and pre-qualifies leads worldwide while you are sleeping ... works 24-7 fishing tons of leads for you wherever and whenever you want ... then, immediately responds to prospects who are looking for your products. Handles common objections on the spot, beautifully differentiates your products from those of the competitors. Demonstrates how your products work ... how they save money and time. Tells clearly why the prospect should buy from you, why the prospect should buy right now, and how happy he will be with his purchase decision ... and then backs up the claim by showing him people who love your products.
Wouldn't you agree ...
… that a salesman of THAT caliber would be worth at least $100,000 ... or more in your sales team?
We can create one for you for about $7,000
It costs you about the same as a single full-page ad in a trade magazine, yet pulls pre-qualified leads month after month, 365 days, year after year, dissolves common objections on the spot.
And it's more powerful than print: Five out of six people prefer to receive information in video format compared to print (that's what made television so popular).
In one case, the manufacturer was doing about $1.3 million, by Christmas, he was up to $3 million ... more than doubled his business in 9 months and this was completely without internet. In another case, using internet, we took a guy up 1000% in six months. Massive, intelligent marketing works. You know that. People don't like to be sold to. You guide them. Nudge them. Give them good solid information and you've got a customer who will become your lifetime friend.
As you know, people buy on emotion and justify with logic: The 24-hour Salesman creates an emotional selling environment with music, narration, pumped up colors, and supports logic with graphs, charts, animation, and live show-and-tell style of presentation.
In a multi-layered, complex Rackham-like SPIN sale, you can make the message available to all the influencers and decision makers—at their convenience. Smart use of multimedia can expedite sales by 72%.
In telephone sales, you can sell Atlanta, Chicago, Dallas within hours without airport security checks. You can direct the client to watch the introductory video, then go to Problem Questions and Implication Questions on the phone. You've already dissolved a number of objections, and you can close faster.
Even a novice salesman can make many, many more calls with increased confidence when he is backed up by powerful multimedia sales tools. Lay the ground work for the newbie and rehearse him on the probing questions.
Combine this technology with VOIP (internet-enabled long-distance calling) and you can create an extremely cost-effective and personal selling environment regardless whether you sell to Ohio, Bulgaria, Uganda, California, Deutschland, Estonia, or the Fiji Islands.
And because we shoot in broadcast quality HD, the same material easily converts to powerful DVD presentations for trade shows, showroom floor, auditorium screen projections, laptop presentations, TV spots, web-based infomercials. It works also as an impressive multimedia leave-behind or as a great "three-dimensional" mailer.
1. Why video works so well in sales
Picture is a thousand words. 57%-80% of communication is non-verbal. Video is really even better because it combines emotion and can demonstrate how things work.
As a sales tool, of course, the sole purpose of web site video is to close the sale, or to bring the prospect as near a decision as possible — without being there. No travel, no hotels, no wasted time on the road.
There are many best-case applications of video in every stage of the sales cycle. Video really allows a very human touchpoint from a distance, at their convenience.
2. What is the procedure and how long will it take
We use existing sales materials and discussions to create a carefully crafted sales script video detailing voice over, shots, animations etc. Once script is approved by you, we come to your site, if applicable, to shoot video and stills.
Minimal disruption to your business: Because the exact shots were already planned in the script, shooting usually takes less than a day with minimal disruption to your business.
What's the turnaround time: The footage is edited with added voice over, animations, transitions, stills as required — typical turnaround with approvals and changes is about 10 days. The finished movie is first mounted on a server in a password-protected location for your approval and sign off. Final approved movie can be mounted on your server or on ours.
3. How we work with you—the PAS model
The beauty of the PAS model (Problem+Agitation+Solution)
is in its simplicity:
What exactly is his perceived or implied Problem? Does he know about it? Is it big enough for action? What would it take to move him closer to a decision?
How can we get him emotionally Agitated about the problem, and then
How can we can demonstrate an irresistible, no-objections Solution with flair and creativity.
Show him what will he lose, what the long-term implications are, if he decides not to buy at present?
Where in the sales cycle does the video fit in (cf., Rackham's SPIN model).
We assess what exactly is the communication objective from the customer's point of view at that stage of the cycle.
Demonstrate unquestionable capacity to solve his problem.
Which likely objections we can deflate on the spot.
What are the hard and soft differentiators.
And finally, what is the ONE thought, one concept that we want to embed in his mind and remember a year from now — even if he is not in a position to buy right now.
4. How video crosses the global language barriers
A video web site easily spans across time zones, geographical borders, and even language barriers with voice over in French, Spanish, German, Korean, Japanese, Chinese, and so forth.
Video can speak any number of languages with relative ease simply by voice over done by a native speaker or by subtitles. Two-thirds of the internet users don't speak English. That's about 700 million people—and that segment is growing extremely fast. Tell the company story to millions ... open up new markets across North America or the world, a Salesman that can speak any language of the internet, that sells every day of the year without a break—a Salesman that knows no office politics, instead helps and supports everyone on your marketing team…
Do these actions make sense for your business?
Create a concise, clear, consistent, to-the-point presentation of your company that supports logic, helps decision making, and creates a virtual e-handshake within a few seconds.
Best-Sale-Scenario: take your ideal sale—the one that went so smoothly that you like telling others about it. Analyze what went right, then create a step-by-step decision-making flow of that sale in video for the internet.
Best Salesmen: Harness the skills of your best sales people—the top 10% who really bring in the business. Harness and clone their sales skills into online sales machines. You've captured their magic -- they continue to boost your business even when they decide retire.
Don't waste time on lukewarm prospects -- selling should be a heck of a lot more fun than that. With an internet video, you respond immediately to the hot prospects that are already thinking of your type of products. The 24-hour Salesman targets prospects that are already resonating with your products. They're half way there. They are ready to spend the money if your presentation is good.
Forget cold calling. Instead pre-qualify your strong leads remotely with precision, capture their information, and start building your relationship with your own hot mailing list. It's time-tested and proven over and over again in various industries. You've got to own your list and use it.
Are you wasting time telling the same story to each new prospect? Stop repeating the same fundamental company story over and over. Show and tell with internet video at their convenience. Spend that time actually closing, filling orders, and on new-market development.
Our company's business style is friendly, casual, fun, and often very personal. We serve the United States and Canada markets and operate out of Toronto Canada and Moorpark California. Many of our clients have been with us for over 20 years and by now feel like a part of our family. Since 1985, we have had the good fortune to work with these companies.
Hill and Knowlton, Right-O-Way Air Express & Cargo, Dynamex Inc., Vista Cargo International Inc., Outokumpu Mintec, Ontario Ministry of the Environment, Kaycan Inc., EXIT Realty Corporation International, Recognition Group, The Regina Hill Group Inc., Publishing Alliance, Duffner Publications Inc., Canadian Business Owner, PathoMetrix Experimental Image Analysis, Biomedical Instrumentation, Welda Windows and Doors Industries, Sancor Industries, Scale Services & Sales, Monarch Marking Systems, Leland Industries Inc., Parsons, LN Building Maintenance, Network Leasing, DBS Securities, Exchange Board Inc., Bramalea Limited, Whitby Harbour Development Corp., Ironshore Homes, Modern Landscaping Company, Grandview Children's Centre, North America Courier Alliance, Strings Across The Sky Foundation, Finnish Studies University of Toronto, Vox Finlandiæ Chamber Choir, Tuovi Kaarina Design Inc., K.H. Publishing International, Cabin Foods Inc., Proton Foods Limited, WinePress Restaurant, Agensys Software Inc., Twinax Connections, Loesgen Software Inc., Westminster Time & Clock, Mylex, Dacota Inc., Salco Furniture Corp., Markham Board of Trade, Finnish Trade Center, SodaPop Central, Canadian Friends of Finland, Ehatare Seniors’ Home, Club Tan Tanning Centres, Marchand Corporation, Bahamas Law Report.
Our company's business style is friendly, casual, fun, and often very personal. We serve the United States and Canada markets and operate out of Toronto Canada and Moorpark California. Many of our clients have been with us for over 20 years and by now feel like a part of our family. Since 1985, we have had the good fortune to work with these companies.