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1. Going from Networking to Webworking:
Webworking is a radical mind-shift in sales. It's thinking beyond networking. It's going from "who-you-know" to "who-knows-you". Webworking with millions gives you an instant market expansion like never in the history of mankind: A simple analogy, counting to million might take you 8 days: counting to billion will take you 22 years. Selling on the web to a billion people each buying hundreds of products a year — most of us just don't understand the enormity of it.
Instead of networking with a few, the internet gives an opportunity to webworking with millions and millions.
We are in internet sales ourselves. From a growing number of web sites we sell to US, Canada, Japan, Ireland, The Bahamas, Australia … We know the links that help, links that hurt, "black hat" tactics that can get you banned from search engines, over-optimization filters and other Yahoo, MSN, and Google strategies …
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CASE HISTORY: One manufacturer sold to the local market of about 4 million people mainly through newspaper ads, trade shows, and referrals. Then we created a 24-hour Salesman and put them in top positions on Google, Yahoo and MSN. They now regularly sell more in a single day than they sold in a week before. One Monday, they call it the "Magic Monday", they sold more than a month's worth of product in a single day!
But it really isn't "magic", it's mathematics: Instead of the local market of about 4 million people, they now sell to 300 million people, and are their sales growing bigger every day as more and more people discover their web sites.The staggering size of the internet market can change your business in a few months. Not only is it possible, it's being done every day.
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2. Top-of-Mind — who knows you.
Top-of-Mind: A lot of people know about Amazon.com. That's why they did about $6.9 Billion last year. They are a top-of-mind site in their niche. 1-800-FLOWERS.com is another and converts over 20% of visitors. The point I'm trying to make here is that even for a small operator, you can be a top-of-mind site in a niche market. That's where selection of memorable, search-word containing domain names, organic rankings on Google, Yahoo, and MSN and pay-per-click campaigns, and a host of other tactics come into play.
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3. SalesCloner — the best practices sale.
SalesCloner: Replicate your success. If you can sell across the street, you can sell across the world. By and large, we humans are much the same regardless where we live and what we do — the motives, emotions, feelings, bargain-hunting instincts, post-sale cognitive dissonance, even the politics of greed — are universal.
There is no question that you and your salespeople are experts—you know more about your products than 99.9% of the population. We capture that knowledge and clone it as closely as we can into the best-sales scenario (e.g., what are the tested selling sentences that resonate in your prospect's mind and convert him to a customer, which features differentiate, which objections are commonly raised, and how your top sales people handle them, etc.).
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4. Replicating sites
Replication: there is nothing to prevent you from replicating your success on multiple sites. Once you know what works, pulls traffic, converts, you can use those principles to replicate your success in other niches — or even cannibalize within your established niche.
A Vancouver Canada company has 100+ web sites selling in 11 high-margin business and consumer sectors. Their click-thru advertising budget alone is $1,000,000, and -- here's the killer - they did it in 4 years with a customer base of 25,000!
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Only 1 in 50 salesmen will ever understand this…
You must sell to customers who CAN buy and buy BIG. In the past, it meant Fortune companies—but everybody is after their business. Work smarter… Instead, you can use the H&R Block model combined with the internet, little bit here and a little bit there.
We will show you how to make the internet your MAJOR account: You're not dependent on ONE key customer who pulls the plug and sends you to the food-stamp line. With the internet, your business risk is spread over thousands if not millions of customers. Instead of networking with a few, you move up to "webworking" with thousands, maybe millions!
Just think of the staggering market size: There are close to a billion internet users out there. The problem is that we humans are still cave-time pebble counters—we don't comprehend large numbers: Example: if it takes you 8 days to count to million, it will take you 22 years to count to billion. The internet is about very large numbers — even if you only cut a small fraction of the billions and billions of daily transactions (and the internet has barely started—it will be bigger and better than television, radio, newspapers, magazines combined). The Digital Gold Rush.
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Need more information? Call or email
John Kumpunen, President
1-800-535-4999, international
613-392-9225
e-mail john@krin.com
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Copyright Krin.Communications 2005. All rights reserved.
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