krin marketing krin production krin training
How much would you pay for a 24-hour salesman that
harvests tons of leads even when you are sleeping, a salesman that immediately qualifies and responds to prospects who are looking for your products, deflates common objections on the spot, differentiates your company, tells your story to millions, creates contacts for new markets, a salesman sells every day of the year without as much as a coffee break—a salesman who is impervious to office politics, instead helps and supports everyone on your marketing team…

Wouldn't you agree that a Salesman of THAT caliber would be worth $50K ..$80K ...$100,000 on your team?

We can create one for you for LESS than a single full-page ad in a magazine. Yet it works for you every day of the year ... harvesting leads, qualifying prospects, informing, educating, and creating life-long customers.

(temporarily allow pop-ups and click on links below)

• Video in corporate sales
Video in web sales

What's the point of having a video if nobody sees it? One single press release can bring more traffic to your site than all the search engines combined in a year! We help you with online and offline marketing.

We specialize in multimedia remote selling tools:
• DVDs
• iPod portable content
• internet videos
• web site infomercials
narrated brochures
• trade show videos
• live brochures

and all types of print materials from slim jims to full-color magazines — since 1985.

Our in-house capabilities include 217+ ways to market your products. We're a single-source suppliers with copywriting, scripting, illustrations, design, layout, photography, videography, audio editing, animation, websites, webinars, iPod content, press releases, pay-per-click campaigns, organic page optimization, ads, case histories for trade press, and trade-show support.

Maximize your Training ROI with video -- people forget most what they learned in 24 hours -- improve retention with Online or iPod Review Sessions set up easily to bring back the essence of the seminar or training bootcamp.

Training ROI is 20-40% and your training dollars go even further with online review modules ... works well for ...

• sales bootcamp
• best practices
• mgmt protocol
• SOPs and manuals
• CSR training
• new employee intro
• org charts w/ live faces
• low-literacy audiences
• event capture
• guest lecturer

A burglar breaks into a couple’s home. While he’s rummaging around in the bedroom, the couple wakes up and flicks on the lights. Startled, the burglar pulls out a gun: “Now that you’ve seen me, I gotta kill you, but I like to know the names of my victims”, pointing the gun at the wife, ”What’s you name lady?” “Elizabeth”, answers the wife. “Oh, I can’t kill you, my mother’s name was Elizabeth”, says the burglar. Pointing the gun at the husband, “What’s your name?”, he asks. “Joe, but all my friends call me Elizabeth”.
Psychology of Sales and Marketing Newsletter free to your mailbox just for the asking. Subscribe, it forces me to write better. Subject matter is mostly visual perception, memory, cognition research as applied to sales and marketing. Pretty cool stuff actually.

Email address:

Contact:
John Kumpunen
President & CEO
Skype=trekbass
613-392-9225
john@krin.com

The KrinTeam

“Using video to speak to targeted prospects can expedite the sales cycle by 72%, you save on travel costs, you can tie it into your telephone sales for much less than it would take to hire "live" sales people.”

Does it work? Certainly. We know that magazine readers are three times more likely to ask for product info in video format than in printed format. Video is easy to follow, that's what made television so popular.

Ron ("Mr. Ronco") Popeil reportedly made a billion dollars with his infomercials running on television. Now apply that formula to internet selling with search engines:

  • Your prospects are already thinking of your products when they do a seach -- they are half-way there.
  • The key purpose of having video on your landing page is to end their search, to stop them from going somewhere else.
  • People buy on emotion and justify with logic. Video can introduce the emotional components of the sale with ease: music, narration, powerful demonstration, and guide them through the logistics of the purchase.
  • Up to 70% of the shopping carts are abandoned in internet sales. Replicate the grocery store effect -- there's a video that guides them through and lessens the buyer remorse.
  • Video can work wonderfully well in lead generation, automated product-info follow-up, elimination of alternatives (positioning and USP), and establishing credibility (creating trust for long-term sales).

Just imagine what you could do with web sales videos and web infomercials tied to long-tail search terms (cost is negligible), world-wide distribution is almost free (plus there are some 40+ video sites begging for content), translation to any of the top internet languages is inexpensive, and A/B testing is a snap.

What could you sell to the 1.2 billion internet users (by 2010, there will be 2 billion -- just think, it it takes you 8 days to count to million, it will take you 32 years to count to billion). Here's a bit of motivation for you.

I grew up in retail, and have been in sales all my life in some form or another. We are prepared to help you expand your business to the worldwide markets on commission -- we get paid from the sales that we generate.

Here's why it makes sense: Because of the increasing complexity of search engine marketing, many small- and medium-sized businesses looking to expand to international markets through the internet, simply do not have the time to keep up with the latest twists on optimization, bad-link penalties, over-optimization penalties, the Google Dance, visitor-to-sales conversion and email campaigns. We're in internet selling ourselves. We can help.

Contact form (click here)

Best regards and happy selling, whatever it takes,




We cover North America: We can work with you anywhere in the United States and Canada through our sales partners in Delray Beach, Florida; San Rafael, California; St. Paul, Minnesota; and Toronto, Ontario. We prefer to meet you in Las Vegas, Los Angeles or Toronto to discuss how we can work together.

And because we shoot in broadcast quality 4:3 and HD 16:9, the same material easily converts to powerful DVD presentations for trade shows, showroom floor, auditorium screen projections, laptop presentations, TV spots, web-based infomercials, iPod movies that people download and carry with them (hooked to a TV set, video iPod is an incredible tool for face-to-face presentations). Video works also as an impressive multimedia leave-behind or as a great "three-dimensional" mailer.
Briefly about us: Our company's business style is friendly, casual, fun, and often very personal. Many of our clients have been with us for over 22 years and by now feel like a part of our family. Since 1985, we've had the good fortune and pleasure to work with these companies. Hill and Knowlton, Right-O-Way Air Express & Cargo, Dynamex Inc., Vista Cargo International Inc., Outokumpu Mintec, Ontario Ministry of the Environment, Kaycan Inc., EXIT Realty Corporation International, Recognition Group, The Regina Hill Group Inc., Publishing Alliance, Duffner Publications Inc., Canadian Business Owner, PathoMetrix Experimental Image Analysis, Biomedical Instrumentation, Welda Windows and Doors Industries, Sancor Industries, Scale Services & Sales, Monarch Marking Systems, Leland Industries Inc., Parsons, LN Building Maintenance, Network Leasing, Bramalea Limited, Whitby Harbour Development Corp., Ironshore Homes, Modern Landscaping Company, Grandview Children's Centre, North America Courier Alliance, Strings Across The Sky Foundation, Finnish Studies University of Toronto, Vox Finlandiæ Chamber Choir, Tuovi Kaarina Design Inc., K.H. Publishing International, A Taste Above, Cabin Foods Inc., WinePress Restaurant, Agensys Software Inc., Twinax Connections, Loesgen Software Inc., Westminster Time & Clock, Best Vac8tions, Mylex, Dacota Inc., Salco Furniture Corp., Markham Board of Trade, Finnish Trade Center, SodaPop Central, Canadian Friends of Finland, Ehatare Seniors’ Home, Club Tan Tanning Centres, Marchand Corporation, Bahamas Law Report.
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